ABOUT

Lagos Leather Fair is a vibrant and inspiring showcase of Nigeria's rich leather craftsmanship. With its dynamic exhibitions, interactive conversations and workshops, captivating runway shows, the fair serves as a platform for fostering creativity, innovation, and economic growth within the leather industry.

PROJECT GOALS

Our objective was to ensure a strong social media presence and maximize the marketing impact of the campaign, as well as provide proper event coverage for guests unable to attend the physical fair.

Campaign Management

Social Media Management

Paid Advertising

Event Coverage

DURATION AND APPROACH

Channels : Instagram and Facebook

Social Media Management:

Our primary objective was to assist LLF with comprehensive social media management. This included strategic planning, community engagement, and timely responses to direct messages to ensure a seamless and engaging online presence. We provided live updates of the fair happenings, e.g., workshops, conversations, masterclasses, etc. We also created interactive story posts for the online audience to participate in, contribute to, and learn from.

Event coverage: 

We were responsible for providing comprehensive coverage of LLF events across various platforms. This entailed not only capturing the essence of each event but also conveying its significance and highlights to the audience. Our approach encompassed live updates, behind-the-scenes glimpses, and immersive storytelling to transport the audience into the heart of the event experience, regardless of their physical location.

Paid Advertisement:

In addition to organic content, we implemented targeted paid advertising campaigns to further amplify LLF's presence and reach. This included strategic audience targeting, ad creation, budget management, and performance monitoring to maximize ROI and achieve campaign objectives.

Duration: MAY - JUNE 2023 ( 8 Weeks)

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