Case Study #1
Hard Rock Cafe Lagos (Digital Marketing)
ABOUT
Established in 2016, HARD ROCK CAFE Lagos is a destination where legends are born. The state-of-the-art cafe features more than 200 seats, a stage for live performances – it is a unique destination where great music, food, and good times collide. Hard Rock Café Lagos has won Tripadvisor Certificate of Excellence award (now Tripadvisor Travelers' Choice) in 2017, 2019, 2020, and 2021.
For more visit @hrclagos or www.hardcafe.com
PROJECT GOALS
HARD ROCK CAFE Lagos wants to develop consistent digital marketing content around 3 key areas: music, food, and culture. They want to increase their engagement, reach and following.
DURATION AND APPROACH
Channels: Instagram, Facebook, Twitter, Email Marketing, Tripadvisor, Google Business, and website management
-Developed a posting schedule for each social media platform.
-Create quarterly marketing campaigns around limited-time-offers to drive foot traffic
-Direct and shoot original picture and video content to be used across social media platforms
-Keep audience up to date on all events and announcements via all platforms
-Work directly with visual designers on all event graphics
-Manage paid advertisements
