Marketing Trends to look out for in 2024
Marketing trends evolve every year. Technology and consumer preferences in the marketing landscape change significantly by the day. Therefore, as a brand or marketing manager, staying ahead of the curve is crucial for success. These key trends would help marketing managers have an opportunity to tie these values into their messaging in new, innovative ways.
Here are a few key trends you should pay close attention to in 2024 to successfully increase your brand’s growth strategies.
Inclusive Marketing in Building Brand Loyalty
Studies have shown that customers care less about who wrote the content and more about the brand experience as a whole. With the increased use of AI, brands are looking at ways to distinctively differentiate themselves.
Imagine this.
Marketing is like a guy trying to woo a lady. In this context, the guy is the brand seeking to woo the customer (lady). Brands execute different marketing strategies in trying to attract their customers to compel them to do what they want. Either to get them to make a purchase or to engage with the brand.
Sounds tasking right?
Which is why inclusive marketing hits the nail on the head for customers. “I like this brand because of their inclusivity” sounds a lot better with representation. Inclusivity is an integral part of marketing strategies. Brands that authentically embrace inclusivity in their campaigns will connect with a broader audience and build long-lasting relationships.
Influencer Marketing
Influencer marketing has always been a thing, according to Forbes, Influencer marketing has existed in the modern era since the 1930s. However, it has evolved in recent times. There are three major classifications of influencers namely: Micro, macro and nano influencers. These different variations, with their followership counts and niches, have become something of interest to consumers. Brands now make use of macro influencers with fewer followers compared to micro-influencers because of highly engaged audiences. Our agency made use of macro influencing in an awareness strategy that we executed recently for a client. The results were enormous, with over 300k reach on Meta platforms alone and high foot traffic at the brand’s physical stores. This indicates that the authenticity of the influencer content and the relevance of the niche are also being prioritized during the influencer selection process.
Authentic storytelling skills
Storytelling in marketing is gradually evolving into a pivotal trend. In our blog post on Creating a new content with a compelling narrative, we touched on how creating a compelling narrative adds authenticity as consumers seek genuine connections. Crafting narratives that resonate emotionally and align with brand values can create a lasting impact, fostering trust and loyalty. A case study is Alix Earle, a lifestyle influencer who successfully uses storytelling to create content. In this new year, marketers should leverage storytelling skills to weave compelling stories that not only capture attention but also reflect sincerity, making consumers feel seen and understood. This approach taps into the power of relatability, making brands more memorable in a crowded market.
User-Generated Content
Another word for User-generated content (UGC) has to be Word of Mouth (WoM). Amusing right? Apparently, I think the word just evolved to fit the current world trend. This type of content is original and brand-specific, created by consumers rather than brands.
Unboxing videos and reviews are effective examples of UGC that can be leveraged on by brands. Adding this tactic to your marketing strategy can enhance your brand’s authenticity. The growing need for human connection was recognized by many brands in 2020, and now, new research from Bazaarvoice finds that two-thirds of global consumers prefer to see brands using real customer photos on social media over big money professional shots. Consumers prefer seeing photos of real customers over stock photos, they look at reviews before making a purchase.
Conclusion
Adopting a forward-thinking approach and integrating these strategies into marketing plans for 2024, can position themselves for success. As we anticipate the marketing landscape of 2024, embracing these trends will be pivotal for staying competitive and resonating with evolving consumer preferences.
Ready to lead the way in 2024? Adopt a forward-thinking approach to position your brand to your target customers with us. Whether you're launching a new brand or campaign. Aura Digital Media will help guide you through strategy and implementation.
