Getting Started with Google Ads: Step-by-Step Guide
It is a well-known fact that a business can’t succeed in the digital world without Google ads. With digital trends changing, Google Ads is a digital marketing platform that is more relevant now than ever.
In this post, I’ll explain the step-by-step guide that truly matters in Google ads so you can focus on what’s really important.
Ready?
How Can You Use Google Ads?
First, you have to understand that Google Ads can be quite complex, but it is a sure way to promote your products, services, or website online.
If you’re spending a lot of ads but not seeing a significant return on investment (ROI), it’s a clear indicator that something may be wrong.
If your business is attracting visitors who have no interest in your product or service, it’s a red flag.
If you think you are doing Google Ads the wrong way, you are in the right place at the moment.
Google Ads is a platform by Google that allows advertisers to display ads on Google’s search engine and its advertising network, including websites, apps, and videos.
Choosing the Right Objectives to Fit Your Ads Campaign
For every foot brought forward, there is a valid reason behind it. Your objective is that foot you are bringing forward when creating a Google Ads campaign for your business. Do you want to drive website traffic? generate leads? boost sales? achieve another specific goal?
Identifying the key elements for your campaign
What is the ads budget?
What campaign type aligns with your goal?
Who is the target audience?
When you can blindly give a response to these questions, you can then say you are set to kickstart your campaign.
Some of the important things to be done are:
Choose relevant keywords that match your products or services.
Organize your ads into ad groups
Develop compelling ad copies and visuals.
Decide on your bidding strategy, which determines how you will pay for ad placements.
Use ad extensions to add extra information to your ads, such as phone numbers, locations, or site links.
Implement conversion tracking on your website to measure the success of your campaigns.
Conclusion
Finally, before launching your campaign, review all settings and ads content to make sure everything is accurate and ready for activation. After your campaign is live, continuously monitor its performance. Adjust bids, ad copies and targeting to improve results.
You might want to keep this handy. Enjoy.
Yes, you can attempt this, but maybe you just need people who are paid ads experts.
And that is US!
We have a 1-on-1 session for clients who are not sure of how to reach their ideal customers. Whether you are launching a new brand or campaign, we will help guide you through strategy and implementation.
